I can be difficult. Hello elephant. Hello room. But at least let me explain. The multimillion-dollar question of the ever so elusive power of 'influence' is under scrutiny by the media, corporations, brands and consumers alike. Do they contain that magic sauce? Are they the capitalist conduit to profitability?

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Matches Fashion

Forgive the lack of equanimity. Arriving in Paris this morning at 7am, fresh off of a 20 hour journey and the sight of snow had me unexpectedly grinning in delight for a good 10 minutes before I'd realised I had grossly misjudged and underprepared for the wrath of "The Beast from the East".

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Kim Jones