literature

Mint-Vinetu-Bookstore-Don_Quixote_thumb.jpg

so clever. an ad campaign designed by lithunian love agency for mint vinetu bookstore.

"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."

 

couldn't have put it better myself.