I still remember getting my first pair. They were a simple black and I wore them with everything (like the Philippines, Havaianas are a celebrated form of footwear absolutely everywhere in Australia). They last forever and have been a mainstay in my beach wardrobe for years. They've seen a lot. Adventures, travels, surf trips and beach strolls - I even have a bridal pair! They're the footwear that complements that laid-back lifestyle we Filipinos all love. (The only time I needed to replace my black duo was after one decided to up and leave and fall out of a boat during a teen vacation. It still hurts...)
This year we're celebrating. Havaianas is going back in time to Hawaii to celebrate the 10th anniversary Make Your Own Havaianas event (#MYOH2015). An event where you can mix, match, add charms and literally assemble your very own pair. This year the theme is Vintage Hawaii. (Could this theme be any more perfect for me?) Think the relaxed island life - surfing, pineapples, "Aloha!", combi vans, hammocks and coconuts, most of which I decided to add to my very own pairs via their adorable specially themed charms. If you're like me and you
enjoy getting your hands a bit dirty you can take it one step further at home and customise your rubber babies yourself even more - I resisted the urge to plaster pineapples all over them and decided to paint the top surface of mine with pastel hues and tiny palm trees - Vintage Hawaiian style.
I was invited to shoot a story inspired by this exciting event and it was a no-brainer on the location. Where better to be inspired by the surf, sand and sun than our very own backyard. Palm trees, lazy afternoons swinging from a hammock, surfing long rides watching the sunset and endless afternoons by the water. You best head to Glorietta between May 7 & 10 to get your own taste of the Hawaiian life south of your ankles. Havaianas does mean 'Hawaiians' in Portuguese after all...
Photography : Kim Jones & Jericho Rosales